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AT&T Launches Build-A-Plan: A Fully Customizable Wireless Experience Where Customers Control What They Pay for
Key Takeaways:
What's new: AT&T is launching Build-A-Plan, a new wireless plan designed to give customers more choice, control, and value. Beginning May 27, Build-A-Plan customers can connect to America's largest wireless network1 starting at $15.00 a month2 and adjust their plan month to month to better match their budget, lifestyle, and connectivity needs.
Why it matters: Consumers increasingly demand services that provide financial flexibility. Build-A-Plan delivers exactly that, with a more personalized approach to wireless. Whether customers want to prioritize affordability one month or add more features and data the next, we are making it easy for our customers to adapt without being locked into a one-size-fits-all approach.
Quotable:"Customers want plans that fit their lives. Other carriers offer structured, one-size-fits-all plans bundled with extra services that customers aren't asking for while calling it 'savings'," said Jenifer Robertson, executive vice president and general manager, AT&T Consumer. "By giving our customers the freedom to tailor their wireless service month to month, we are giving them an affordable way to connect to America's largest wireless network and still control their budget. It is a win-win."
The details: Starting May 27, Build-A-Plan will be available online: https://www.att.com/plans/build-a-plan/
About AT&TWe help more than 100 million U.S. families, friends and neighbors, plus nearly 2.5 million businesses, connect to greater possibility. From the first phone call 150 years ago to our 5G wireless and multi-gig internet offerings today, we @ATT innovate to improve lives. For more information about AT&T Inc. (NYSE:T), please visit us at about.att.com. Investors can learn more at investors.att.com.
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SOURCE AT&T
SOURCE: AT&T
For more information, contact: Cody Wright,AAT&T Corporate Communications,APhone: 817-458-2572,AEmail: Acody.wright@att.com
COMTEX_480216762/2197/2026-05-21T07:00:00