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Auddia Reports Strong First 30 Days of Discovr Radio MVP Launch

Mar 05, 2026 (MarketLine via COMTEX) --
Initial data shows significant artist engagement and conversion beyond passive streaming listening on Auddia's Discovr Radio MVP.

Auddia Inc. (NASDAQ: AUUD) (NASDAQ: AUUDW) ("Auddia" or the "Company"), an AI-first technology company that has built a proprietary AI platform for audio identification and classification to reinvent how consumers engage with audio, today announced initial performance results from the first 30 days of Discovr Radio's MVP offering and the corresponding engagement within the faidr app.

Following the official launch of Discovr Radio on January 20, 2026, the Company began a limited MVP phase designed to measure listener engagement, validate performance metrics, and refine campaign optimization tools. During the first 30 days, a select group of live tracks generated engagement levels that significantly exceeded the Company's original projections.

Averaged across participating artists, the MVP results delivered:

More than 500 plays per artist per month

More than 20 external link clicks per artist

Among the early adopter group, the first 15 artists to join the Discovr Radio platform, faidr listeners have already provided 491 profile views, and 319 outbound link clicks — demonstrating that listeners are not only streaming Discovr-powered tracks, but actively engaging with artists beyond passive listening. The average clickthrough rate for any Discovr artist's profile is 60%, exceeding the Company's phase 1 goal for profile clickthrough of ~20%.

"These early MVP results validate our belief that Discovr Radio can drive meaningful, measurable engagement for artists within a streaming radio environment," said Theo Romeo, Chief Marketing Officer of Auddia. "What's particularly encouraging is the depth of interaction we're seeing — listeners are exploring artist profiles and clicking through to external destinations at rates that exceeded our initial expectations."

Discovr Radio integrates directly into the faidr listening experience, inserting artist tracks into AM/FM streaming feeds during traditional ad slots while preserving a seamless user experience. The MVP phase was structured to test both guaranteed play delivery and downstream engagement actions such as likes, profile visits, and outbound clicks.

Discovr Radio is monetized by artists paying a subscription to guarantee their music is heard by listeners of mainstream radio stations. The Company believes early metrics support the value artists and labels expect to receive through their Discovr Radio subscription.

The Company plans to continue refining its AI-driven placement capabilities, reporting tools, and artist onboarding processes as it transitions from MVP validation to broader commercial expansion. As faidr's user base grows, Discovr Radio is designed to scale accordingly.

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