Templum's white-label "Invest Now" feature enables eligible investors to research, subscribe, and invest in the Pomona Investment Fund through a secure digital portal.

Voya Investment Management (Voya IM), the asset management business of Voya Financial, Inc. (NYSE: VOYA), and Pomona Capital, a global private equity firm affiliated with Voya, today announced an enhanced digital experience for the Pomona Investment Fund (PIF). The digital experience is powered by private markets technology from Templum.

The initiative gives investors direct access to PIF while maintaining the investment rigor, regulatory oversight, and operational discipline required for institutional-quality private equity. The enhanced digital experience introduces an "Invest Now" feature on the PIF landing page that connects investors to a secure, white-labeled portal. Through this portal, eligible investors can complete onboarding, execute subscription documents and place orders in a streamlined, end-to-end digital workflow.

"As investors look to diversify their portfolios, access to high-quality private market strategies must evolve with them," said Michael Granoff, Founder and CEO of Pomona Capital. "Our collaboration with Templum leads to an improved experience for everyone involved in the investment process."

Pomona was an early leader in expanding private equity access for individual investors, launching PIF in 2015 and delivering a 10-year annualized net return of 13.3% since inception.1 The fund is a secondary-focused, registered private equity vehicle designed to address the structural and access challenges individual investors face when investing in the asset class. PIF primarily invests in seasoned secondary interests, complemented by select primary and direct commitments, with a strategy focused on long-term capital appreciation and a lower risk profile.

With a $25,000 minimum investment and investor-friendly tax reporting, PIF offers simplified access to private equity. Today, the fund has more than 13,000 individual investors and approximately $2 billion in assets under management. Templum's technology will help PIF meet investors' growing demand for direct access to online investment research and subscription capabilities.

"This collaboration represents a paradigm shift in how eligible investors access institutional private equity," said Gregory Khost, Head of Intermediary Sales at Voya IM. "By automating the full private markets investment process—from onboarding and eligibility verification through subscription processing and compliance—we are delivering private equity with greater efficiency, transparency, and confidence. Eligible investors can conduct research as well as transact in an institutional-quality private equity fund on the same digital platform, without compromising regulatory standards."

Private equity has traditionally been accessible primarily to large institutions due to operational complexity, regulatory requirements, and reliance on manual processes. As the investor base for private market investments expands, scalable digital infrastructure has become essential to meeting the increase in demand responsibly.

By modernizing access, Pomona Capital and Voya IM can reach eligible investors who prefer a streamlined digital approach, while maintaining rigorous governance standards:

Simplified access to top-tier private equity

Streamlines PIF's subscription process for eligible investors seeking portfolio diversification amid ongoing market volatility.

Seamless research-to-transaction experience

Investors can review fund information, performance, and offering materials, and initiate the investment process from a single, centralized destination.

Reduced barriers to entry

Distribution beyond traditional gatekeepers by providing digital access to a premier asset class, while maintaining investor eligibility standards.

"This initiative reflects a broader industry shift toward the digitization and democratization of private markets—while upholding strong regulatory oversight and investor protections," said Chris Pallotta, CEO of Templum. "The collaboration arrives at a pivotal moment as investors seek diversification and firms seek scalable ways to reach new audiences. This is where Pomona Capital and Voya Investment Management come in, delivering a better investment experience with strong investment products across our connected partner network."

1 Data is as of December 31, 2025 and represents the performance of Class I Shares that commenced operations on April 1, 2018. Prior to that date, the performance of Class I Shares (10-year returns) is that of Class A Shares, which have higher expenses than Class I shares but represent interests in the same portfolio of securities. 

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