As more Canadians look to align their investing with longâ??term global sustainability priorities, interest in sustainable investing ("SI") remains firmly established despite ongoing knowledge gaps.

According to Mackenzie Investments' seventh annual Earth Day Study ("The Study"), 37 per cent of Canadian investors now hold investments that have an explicit sustainable investing objective, up from 33 per cent in 2025 and nearly double the level seen in 2023.

The Study, conducted in partnership with Pollara Strategic Insights, also found that:

"Sustainable investing is now a familiar part of the investment landscape for many Canadians," said Fate Saghir, SVP, Sustainability, Mackenzie Investments. "The next phase is helping investors better understand how these strategies support long-term financial outcomes."

Positive sentiment toward the energy transition contrasts with low investor awareness

A core component of sustainable investing is supporting the transition's renewable and lower carbon energy sources. While the majority (61 per cent) of Canadians surveyed believe investing in the energy transition will create a better world for future generations, most lack a clear understanding of what this entails from an investment perspective, with just seven per cent of Canadians aware of the details.

Despite this knowledge gap, Canadians do recognize the importance of a balanced approach to Canada's energy future. More than half (55 per cent) believe energy resources â?? both renewable and nonâ??renewable â?? should be used in ways that advance the global transition to lowerâ??carbon energy. Most (63 per cent) also see the transition from fossil fuels to renewable and lowâ??carbon energy as a significant longâ??term investment opportunity.

However, uncertainty remains when it comes to investing with almost half (45 per cent) reporting they are not adequately informed about the size and scope of the energy transition and how to take advantage of the opportunities.

"The energy transition is widely recognized as a long-term investment opportunity, but many Canadians are still unsure how to translate that into portfolio decisions," said Ms. Saghir. "Bridging that gap will be critical to enabling more informed participation, with advisors playing a key role in helping investors translate opportunity into portfolio decisions."   

About The StudyMackenzie Investments' seventh annual Earth Day Study was conducted online among 1,516 Canadian adults, aged 18 and over, between March 18 and March 26, 2026. Results have been weighted by age, gender and region to be representative of the Canadian population. A probability sample of this size would have a margin of error of approximately ±2.5 percentage points, 19 times out of 20.

About Mackenzie InvestmentsMackenzie Investments ("Mackenzie") is a Canadian investment management firm with approximately $246 billion in assets under management as of March 31, 2026. Mackenzie seeks to create a more invested world by delivering strong investment performance and offering innovative portfolio solutions and related services to more than one million retail and institutional clients through multiple distribution channels. Founded in 1967, it is a global asset manager with offices across Canada as well as in Beijing, Boston, Dublin, Hong Kong and London. Mackenzie is a member of IGM Financial Inc. (TSX: IGM), part of the Power Corporation group of companies and one of Canada's leading diversified wealth and asset management organizations with approximately $314 billion in total assets under management and advisement as of March 31, 2026. For more information, visit mackenzieinvestments.com

SOURCE Mackenzie Investments

SOURCE: Mackenzie Investments

English Media Inquiries: Jaimie Roebuck, 647-629-2747,
jaimie.roebuck@igmfinancial.com;AFrench Media Inquiries: Hiba Al Mondalek,
438-969-8234,Ahiba.almondalek@northstrategic.com

COMTEX_477731425/2197/2026-04-22T07:30:00