Most Canadians aren't worried about flood, even though most major cities face them. Results from a new national survey1 show that 62% of Canadians are not concerned about experiencing flooding in their home or community, despite 80% of major Canadian cities being partly built on or adjacent to floodplains2, and flooding being the country's most frequent and costly natural hazard. With spring thaws accelerating flood risks, Intact Insurance is sharing practical, easy-to-implement tips to help Canadians prepare now and reduce their exposure.  

"We understand it's hard to worry about flooding when life is already busy, and many people don't think it will happen to them. But with so many major Canadian cities in or near floodplains, a little preparation can go a long way. Simple steps like clearing gutters or testing your sump pump can help protect what matters most. With KeepitIntact.ca, we turn trusted guidance into easy, everyday actions so Canadians can feel more confident before the next big rain or snow melt", Mel Wright, Vice President and Head of Intact Insurance's "Keep It Intact" prevention program.

Spring into action: Flood-prevention tips to protect your home

Rapid snowmelt and rain can overwhelm blocked drains, and gutters, leading to pooled water near foundations, seepage into homes, and costly damage. A few preventive actions now can significantly reduce risk.

Top prevention tips:

If evacuation is advised due to flood risks:

Keep It Intact

In 2025, Intact launched a national prevention program called Keep It Intact. The program provides an array of tools, solutions, and practical advice to empower Canadians in protecting their properties. With many easily implemented and proven tips, homeowners can take proactive steps to help prevent or reduce damage from extreme weather.

The Jiffy app, helping homeowners protecting their home

With 20% of Canadians naming "finding it hard to secure reliable contractors" as one of their top three barriers to taking additional steps to protect their home against extreme weather, access to trusted professionals emerges as a notable challenge. Jiffy helps homeowners handle seasonal maintenance and make their homes more resilient to severe weather, by connecting them with vetted experts for on-demand home maintenance and repair services. Jiffy currently operates in the Greater Toronto Area (GTA), Ottawa, Calgary, Vancouver, Edmonton and Montreal.

For more prevention tips and seasonal checklists, visit keepItintact.ca.

About Intact Financial Corporation

Intact Financial Corporation (TSX: IFC) is a global provider of property and casualty insurance founded on core values and a belief that insurance is about people, not things. Intact's success is fueled by its 32,000 employees worldwide who embody the company's purpose: to help people, businesses and society prosper in good times and be resilient in bad times. To achieve its ambitions, Intact seeks to ensure customers are its advocates, its people are engaged and the company is one of the most respected.  

Intact is the largest provider of property and casualty insurance In Canada and has successfully exported its strengths across North America, the UK, and Europe. Its growing commercial and specialty solutions network now spans over 150 countries. With a customer-driven mindset, Intact has expanded its operations to include insurance distribution, restoration and prevention.

Intact solidifies its outperformance by leveraging its competitive advantages: global leadership in data and AI for pricing and risk selection; deep claims expertise and integrated supply chain network; and strong capital and investment management. Intact's total annual operating Direct Premiums Written has tripled over the last decade to $25 billion.

Explore Intact's offerings at intactfc.com.

SOURCE Intact Financial Corporation

SOURCE: Intact Financial Corporation

Media Inquiries: Caroline Audet, Manager, Media Relations and Public Affairs, +1
(416) 227-7905, media@intact.net; Investor Inquiries: Geoff Kwan, Deputy SVP, Finance
and Chief Investor Relations Officer, 1A866 440-8300 ext. 20022,Air@intact.net

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