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AT&T Launches New App to Simplify Customers' Digital Experience

DALLAS, Mar 18, 2026 (CNW Group via COMTEX) --
Key Takeaways:

The News:Beginning today, AT&T is starting to roll out the new AT&T app, a simpler way to experience all of AT&T in one convenient place. The app makes it easier to manage all services, and it provides a one-stop shop for converged customers who subscribe to both wireless and home internet services. The app also features new usage insights, precision device controls, a modern shopping experience, and faster answers through a new AI-powered assistant â?? all designed to make everyday tasks quicker and easier.

Why it Matters:Customers tell us they want seamless connectivity and a seamless experience to match. With the new AT&T app, we're bringing more of our services together, making it easier to get the visibility, control, resources, help, and expertise customers are looking for.

Quotable:"Millions of customers already rely on our apps every month to manage their AT&T experience," said Kellyn Smith Kenny, chief marketing and growth officer, AT&T. "That scale created an opportunity for us to think bigger: to build a single flagship app that brings services together in one place. The new AT&T app is designed around our customers' lives, not just their bills, making it faster and easier to manage services, shop, get support when needed, and stay connected to what matters most."

"We built our new app around what customers told us they wanted most: simplicity, speed, and control," said Jenifer Robertson, AT&T's EVP and GM for Mass Markets. "This launch is an important step in enhancing seamless experiences, making every interaction easier and more intuitive so customers can get what they need, when they need it."

More Details:For the first time, new customers can also shop and trial AT&T service directly from the app. The launch reflects our customer-first approach. We built the app with a clean design, simple navigation, and a modern architecture that enables ongoing improvements over time.

Today, the AT&T app is built for everyday needs, including:

The new AT&T app lays the digital foundation for an AI-driven future, where always-on connectivity and smarter experiences will power what people do next. With AT&T Fiber recognized as the best and fastest home internet2, and operating the nation's largest wireless network3, AT&T is focused on delivering a dependable experience customers can count on, backed by the AT&T Guarantee, the industry's first and only guarantee that covers both wireless and fiber networks.

New and existing customers can now download the new AT&T app on the App Store and Google Play or at ATT.com.

1where available2Best & Fastest Internet, AT&T Fiber: based on analysis by OoklaÂR of Speedtest IntelligenceÂR data, 2H 20253Compares cellular networks, excluding satellite.

About AT&TWe help more than 100 million U.S. families, friends and neighbors, plus nearly 2.5 million businesses, connect to greater possibility. From the first phone call 150 years ago to our 5G wireless and multi-gig internet o�erings today, we @ATT innovate to improve lives. For more information about AT&T Inc. (NYSE:T), please visit us at about.att.com. Investors can learn more at investors.att.com.

© 2026 AT&T Intellectual Property. All rights reserved. AT&T and the Globe logo are registered trademarks of AT&T Intellectual Property.

 

 

SOURCE AT&T

SOURCE: AT&T

For more information, contact: Cody Wright, AT&T Corporate Communications, Phone:
817-458-2572, Email: cody.wright@att.com
comtex tracking

COMTEX_475479548/2197/2026-03-18T07:00:00

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