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Peloton Unveils AI-Powered Peloton IQ and Cross Training Series in Bold Move Toward Total Wellness
Peloton Interactive, Inc. (NASDAQ: PTON) is redefining connected fitness with the launch of its AI-powered coaching system, Peloton IQ, and the new Peloton Cross Training Series. These innovations mark a significant step in Peloton's mission to support Members' total well-being by integrating cardio, strength, yoga, and meditation into a seamless fitness experience.
Peloton IQ leverages AI and computer vision to deliver personalized coaching, real-time feedback, and tailored workout plans. Available across all Peloton equipment, its advanced features--like form correction, rep tracking, and custom workout generation--shine on the premium "plus" models (Bike+, Tread+, Row+).
The Cross Training Series refreshes Peloton's product lineup with five new devices, each featuring a Swivel Screen for easy transitions between workout types. Premium models also include enhanced audio by Sonos, voice control, and integrated fans, offering a studio-like experience at home.
“This is the start of a new chapter for Peloton,” said Peloton CEO Peter Stern. “We’re doubling the value of our hardware with the Cross Training Series by delivering world-class cardio and strength in a single machine. With Peloton IQ, we’re introducing a new level of intelligent personalization to become the ultimate partner in our Members’ wellness journeys. This is more than an upgrade; it’s a relaunch.”
Peloton is broadening its wellness offerings with new partnerships, including programs with the Hospital for Special Surgery and Halle Berry's Respin Health. Additionally, the acquisition of Breathwrk brings breathing exercises to Members, enhancing mental well-being and recovery.
To deepen community engagement, Peloton has launched Official Teams and Club Peloton, a rewards program celebrating Member consistency and variety.
To support these advancements, Peloton is adjusting membership pricing starting in October. For more details, visit onepeloton.com.
With these innovations, Peloton is setting a new standard in personalized fitness and wellness, empowering Members to achieve their goals with cutting-edge technology and expert guidance.
The post Peloton Unveils AI-Powered Peloton IQ and Cross Training Series in Bold Move Toward Total Wellness appeared first on PRISM MarketView.
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