As Emotional Wellness Month begins, Kevin Guest, executive chairman at USANA Health Sciences (NYSE: USNA), is spotlighting service as one of the most overlooked but powerful ways to strengthen mental well-being and emotional balance, especially for those in leadership roles.

"Service is the clearest expression of our best selves," said Guest, bestselling author of All the Right Reasons: 12 Timeless Principles for Living a Life in Harmony. "When leaders serve others, it keeps them grounded, emotionally regulated, and focused on what truly matters."

Guest believes giving back is more than an act of kindness, but a vital leadership mindset. His long-standing commitment to service reinforces the idea that emotional strength is built through outward compassion.

"Philanthropy and purpose-driven work don't just help others; they anchor us," Guest said. "When we look beyond ourselves, we become more balanced, more robust, and more in tune with what truly matters."

Guest, renowned for leading global teams, performing with Grammy-nominated artists, and inspiring audiences worldwide, shares six powerful ways that simple service acts, such as volunteering or offering support, can transform our thinking.

6 Ways Service Strengthens Mental Resilience

In All the Right Reasons, Guest recounts personal moments where service to others had a lasting emotional impact.

After years as a trusted bookkeeper for Superior Buildings Lumber Co., his father was gifted a share of the business by its owner, Mr. Crum. When Crum grew older and moved into a nursing home, Guest's father visited him every other dayâ??shaving him, caring for him, and offering steadfast companionship.

"My father became like an adopted son to the Crum family because of his unwavering service and loyalty," said Guest. "Dad's example was a powerful reminder that the most enduring legacies are built through simple, consistent acts of careâ??not for recognition but out of love and devotion."

Such examples throughout All the Right Reasons illustrate Guest's core belief that the virtue of service is resilience training that strengthens leaders.

"To me, wellness is more than nutritionâ??it's emotional, physical, social and spiritual," he said. "And nothing nourishes all four quite like service."

All proceeds from sales of All the Right Reasons benefit the USANA Foundation. Each book purchase provides 40 meals. The non-profit organization provides food and nutrition to help ensure impoverished children and families and has provided over 112 million meals to date.

For more insights and to learn how to get involved, visit www.kevinguest.com.

ABOUT USANA HEALTH SCIENCESUSANA Health Sciences (NYSE: USNA), a global leader in health and wellness products, has long recognized the importance of social wellness in building a successful business. From its 1992 founding, USANA has focused on clear and concise communication to build trust with its customers and distributors in 25 countries. For more information about USANA Health Sciences and its dedication to promoting health, wellness, and entrepreneurial success, visit USANA.com. 

MEDIA CONTACTTim Brown, Candid Communications tim@candidcom.com 

SOURCE USANA

SOURCE: USANA

COMTEX_469194071/2197/2025-10-01T07:38:00