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Ninja Launches Smokeless, No-Cleanup Fireside360(TM) to Elevate Canadian Outdoor Living

MISSISSAUGA, ON, Sep. 29, 2025 (CNW Group via COMTEX) --
SharkNinja, Inc. (NYSE: SN), a global product design and technology company, is bringing the heat to Canada with the launch of the Ninjaâ?¢ Fireside360â?¢. Designed to deliver powerful warmth from head-to-toe at the turn of a dial, the Fireside360â?¢ marks Ninja's bold expansion into the outdoor lifestyle category - building on its reputation for solving everyday problems from revolutionary blenders to the viral CREAMi ice cream maker to cutting-edge air fryers, outdoor grills, and more.

As Canadian homeowners increasingly invest in their outdoor spaces â?? and with 78% of households regularly engaging in outdoor activities close to home, according to StatsCan â?? Ninja is answering the call by eliminating the age-old frustrations that have plagued fire pit enthusiasts for generations. Gone are the days of dodging smoke clouds, constantly repositioning for warmth, and tedious post-bonfire cleanup. The Ninjaâ?¢ Fireside360â?¢ delivers up to 80,000 BTUs of 360-degree warmth through proprietary HeatZone Technologyâ?¢ - with smokeless flames and zero cleanup after every use.

"With the Fireside360â?¢, we're empowering Canadians to reclaim their outdoor spaces from the comfort of their own home - no matter the season," said Ola Machnowski, Vice-President, Demand Generation, SharkNinja Canada. "We know how much Canadians value time spent outdoors, and this product eliminates the compromises they've long accepted: the smoke, the uneven heat, the cleanup. Whether you're hosting a fall gathering or enjoying a quiet winter evening on the patio, the Fireside360â?¢ delivers warmth, ambiance, and convenience - making outdoor living a true year-round experience."

The Ninja� Fireside360� combines smart engineering with practical functionality through several industry-first features:

The Ninjaâ?¢ Fireside360â?¢ is available for $499 on SharkNinja.ca, with additional retail partners expected to be announced in the coming months.

About SharkNinja

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market. Developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. For more information, please visit sharkninja.ca.

SOURCE SharkNinja

SOURCE: SharkNinja

Contacts: Public Relations: sharkninjacad@golin.com
comtex tracking

COMTEX_469146683/2197/2025-09-29T09:00:00

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