Chipotle Mexican Grill (NYSE: CMG) today announced the return of Chipotle IQ, the fan favorite trivia game that tests guests' knowledge on everything from Chipotle's real food to sourcing and sustainability efforts. Starting tomorrow, Chipotle Rewards members in the U.S. and Canada can play Chipotle IQ for a chance to score a BUY-ONE-GET-ONE (BOGO) free entrée code, Queso Blanco, Adobo Ranch offer or additional Chipotle Rewards points.* This is the first year guests can play to win multiple food prizes. 

"We saw a 20% year-over-year increase in participation from 2023 to last year, underscoring just how much our fans enjoy putting their knowledge of Chipotle to the test," said Chris Brandt, President and Chief Brand Officer. "As we return for the sixth year, we're leveling up the experience with our longest gameplay period in the promotion's history and our biggest prize pool yet."

What To Expect

Summer of ExtrasFrom now through August 31, Chipotle Rewards members who also opt into "Summer of Extras" can earn extra points, exclusive badges and more for completing milestones each month.  A dashboard offers insights like Team Guac or Team Queso and tracks members' performance against other users in their state based on transactions. To join in on the fun, guests can sign up for Chipotle Rewards and opt into the program here: chipotle.com/summer-of-extras.

*NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S. & D.C and Canada who are 13 years of age or older (minors must have parental consent). Contest & Promotion Period: 08/12/25 at 9:01 am ET â?? 08/21/25 at 8:59 pm ET. To enter the Contest, visit https://www.chipotleiq.com and play the Chipotle IQ Trivia Game during an Competition; Limit one (1) BOGO Code prize, one (1) Queso Code or Adobo Ranch Code, and one (1) Chipotle Rewards Points Bonus per person and Chipotle Rewards account. See Official Rules at http://www.chipotleiq.com/rules for additional eligibility restrictions, prize descriptions/restrictions/ARV's, and complete details. Sponsor: CMG Strategy Co., LLC.

About ChipotleChipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,800 restaurants as of June 30, 2025, in the United States, Canada, the United Kingdom, France, Germany, Kuwait, and United Arab Emirates and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With over 130,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit CHIPOTLE.COM.

 

SOURCE Chipotle Mexican Grill, Inc.

SOURCE: Chipotle Mexican Grill, Inc.

Erin Wolford, (949) 524-4035, MediaRelations@chipotle.com

COMTEX_467963296/2197/2025-08-11T08:06:00