As previously announced by Birks Group Inc. ("Birks") in connection with its acquisition of the European Boutique business, Canadian brand Diamonds DirectÂR has entered into a licensing agreement with Birks for the operation of the brand in the Greater Toronto Area through brick-and-mortar showrooms and nationally through the brand's e-commerce platform www.DiamondsDirect.ca.

Jordan Sutkiewicz and Michelle Ceresney (co-CEOs of Diamonds DirectÂR) commented: "The licensing agreement with Birks is an exciting milestone for Diamonds DirectÂR. We have laid the foundation for the successful operation of the brand with an experienced Canadian retail partner. As part of our global growth initiative, we are evaluating additional licensing opportunities for Diamonds DirectÂR in the United Kingdom, Mexico, Asia and Europe, as well as for Watches DirectÂR in the United States."

The licensing agreement follows the opening of storefronts for Diamonds DirectÂR at Square One Shopping Centre in Mississauga and CF Sherway Gardens in Etobicoke, as well as a new Watches DirectÂR concept at Yorkdale Shopping Centre in Toronto. Diamonds DirectÂR has also recently launched its proprietary engagement ring line that will showcase hundreds of new ring styles in-store and online at www.DiamondsDirect.ca and www.DiamondsDirect.uk.

About Diamonds DirectÂR

Diamonds DirectÂR is a proudly Canadian brand dedicated to providing a refreshingly transparent diamond buying experience. Diamonds DirectÂR offers both natural and lab-grown diamonds, as well as hundreds of engagement rings to choose from inside brick-and-mortar showrooms, and online through www.DiamondsDirect.ca. Diamonds DirectÂR, along with Watches DirectÂR (www.WatchesDirect.com), Jewellery DirectÂR and Gold DirectÂR are registered trademarks of Diamonds Direct Incorporated. To learn more, visit www.DiamondsDirect.org. 

SOURCE Diamonds Direct

SOURCE: Diamonds Direct

For press inquiries contact info@diamondsdirect.ca

COMTEX_467855289/2197/2025-08-07T09:23:00