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Corian® Design Launches "WOW That's Corian®!" to Showcase the Evolution and Future Possibilities of Solid Surface Design
 CorianÂR Design announced today the launch of "WOW That's CorianÂR!," a new global marketing campaign showcasing the evolution of CorianÂR Solid Surface. Architects and designers around the world are pushing the boundaries of modern design, and CorianÂR Solid Surface delivers the innovation, versatility and proven performance to support their boldest visions across healthcare, education, hospitality and food service environments.
"CorianÂR Solid Surface is much more than a countertop. It has evolved into a material that architects and designers can use for their most complex design applications, bending, twisting and shaping it into distinctive forms that make people stop and say, 'WOW That's CorianÂR!'" said Condylia Courtney, Americas commercial director at CorianÂR Design. "This campaign celebrates those unexpected, transformative applications that go well beyond its origins. We're highlighting how CorianÂR Solid Surface offers both creative freedom and reliable performance, helping bring ambitious ideas to life so that building owners can proudly exclaim their space."
As the pioneer of solid surface materials, CorianÂR Design introduced a new category to the market. Today, it's the innovative fabricators, architects and designers who continue to expand what's possible with CorianÂR Solid Surface. From iconic surfaces to sculptural forms in dynamic spaces, the brand has collaborated with renowned names, such as Mario Romano, Zaha Hadid Design and M3 Architects, to create visually interesting, high-performing projects. With the "WOW That's CorianÂR!" campaign, CorianÂR Design aims to connect with forward-thinking architects and designers by spotlighting the material's potential and reigniting excitement for what CorianÂR Solid Surface can make possible, not just with its aesthetic capabilities but also with the material's performance in a space.
CorianÂR Solid Surface offers exceptional design versatility with a wide range of colors and the ability to be thermoformed, backlit, engraved and integrated into any design. Due to its durable and repairable nature, CorianÂR Solid Surface can also contribute to sustainable design by reducing the need for replacement over time.
Its adaptability and performance are why architects and designers leading the future of commercial interiors are already choosing CorianÂR Solid Surface. While healthcare, education and hospitality projects are featured in the launch of this campaign, CorianÂR Solid Surface is also a proven solution for food service applications.
For those embracing today's top trends, the evolution of CorianÂR Solid Surface offers a versatile solution, ideal for achieving everything from the natural tones and organic shapes of biophilic design to the clean lines and simplicity of warm minimalism. Reflecting its ongoing innovation, CorianÂR has introduced collections like the Nature's Canvas portfolio, which draws on nature-inspired colors and patterns to support biophilic design principles.
"No other material gives architects and designers this level of aesthetic freedom, formability and functionality while remaining on-trend," said Mark Woodman, color and design expert for CorianÂR Design. "The new Nature's Canvas portfolio is a perfect example. Each collection draws from the natural world to reflect the growing influence of biophilic design. From the stone-like elegance of the Geologic Collection and the soft, organic tones of Artista to the earthy richness of Terrain, the playful texture of Terrazzo and the warmth of Nuwood, these designs enable architects and designers to create spaces that are both contemporary and timeless."
To explore the "WOW That's CorianÂR!" campaign further and learn more about CorianÂR Solid Surface, visit www.corian.com/-wow-corian- for inspiration, resources and professional support.
About CorianÂR DesignCorianÂR Design, a division of DuPont Water & Protection, is a global organization which creates, manufactures, and markets advanced materials, products, and solutions for interior design and architecture, originating from a foundation of world-class technologies and expertise. Marketed under the CorianÂR brand and the Make your Spaceâ?¢ tagline, its materials, products, and solutions meet the most demanding requirements in terms of beauty, functionality, and durability. The CorianÂR Design global portfolio is continuously evolving, and it currently includes CorianÂR Solid Surface, and CorianÂR Quartz. To learn more about CorianÂR Design: http://www.corian.com.
About DuPont Water & ProtectionDuPont Water & Protection is a global leader in products and solutions that protect what matters â?? people, structures, and the environment â?? and enables its customers to win through unique capabilities, global scale, and iconic brands, including CorianÂR, KevlarÂR, NomexÂR, TyvekÂR, Styrofoamâ?¢, and Filmtecâ?¢.
About DuPont DuPont (NYSE: DD) is a global innovation leader with technology-based materials and solutions that help transform industries and everyday life. Our employees apply diverse science and expertise to help customers advance their best ideas and deliver essential innovations in key markets, including electronics, transportation, construction, water, healthcare, and worker safety. More information about the company, its businesses, and solutions can be found at www.dupont.com. Investors can access information included on the Investor Relations section of the website at investors.dupont.com.
DuPontâ?¢, the DuPont Oval Logo, and all trademarks and service marks denoted with â?¢, â? or ÂR are owned by affiliates of DuPont de Nemours, Inc. unless otherwise noted.
SOURCE DuPont
SOURCE: DuPont
For further information, contact: Kelly Nguyen, Planit, knguyen@planitagency.com, 609-385-6701; Hailey Schmidt, hailey.schmidt@dupont.com
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