Fifth Third Bank's (NASDAQ: FITB) saw its shares jump on Friday, as the company's nearly 19,000 employees will celebrate the annual "Fifth Third Day" by volunteering and donating to fight food insecurity within their local communities across the Bank's 11-state footprint.

On May 2, celebrated as "Fifth Third Day," employees will unite to pack millions of meals, collect and donate food items, and support local hunger relief organizations. Fifth Third Day kicks off a month of volunteering activities across the Bank's 11-state footprint, with the theme of 'Tackling Food Insecurity One Community at a Time.'

"Food security continues to be a pressing issue affecting millions of Americans, and the price of food and basic necessities continues to increase," said CEO Tim Spence.

"On Fifth Third Day, we have the opportunity - and the great privilege - to step up and support our communities by donating our time and money so fewer Americans go hungry."

Since 1991, Fifth Third has celebrated its employees, customers and communities on its signature day, May 3. Because the date falls on a weekend this year, service activities begin on May 2 and will continue throughout May in support of local hunger relief organizations.

FITB shares grabbed 55 cents, or 1.5%, to $36.64.

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