Healthcare agency CMI Media Group, a WPP company (NYSE: WPP), has unveiled its first ever Media Vitals(TM) HCP Global research. The new report provides insights into the media preferences of healthcare professionals (HCPs) on a global scale.

Insights were gathered from MDDOs including General Practitioners, Cardiologists, Pulmonologists, Hematologists, Neurologists, Oncologists, Obstetricians-Gynecologists and Dermatologists. The survey into the communication habits and usage patterns across a diverse range of HCPs was conducted in France, Germany, Italy, Spain, United Kingdom and Canada.

Key insights include:

"The Media Vitals HCP Global report showcases how brands can optimize and personalize communications with HCPs. It also highlights areas of opportunity and better support needed from pharmaceutical companies," said Justin Freid, Chief Media & Innovation Officer, CMI Media Group.

CMI Media Group is WPP's leading healthcare media strategy agency. The agency's Media Vitals research has been providing detailed guidance on pharma marketing efforts since 2013 and has become the premier research tool for the industry's leading healthcare marketers. 

To request a free copy of the report, healthcare clients can visit this link. CMI Media Group also offers qualified industry professionals a free subscription to its daily briefing The Scoop and other thought leadership by signing up at this link.

About CMI Media GroupCMI Media Group, a WPP company (NYSE: WPP, http://www.wpp.com), is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group's core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world's top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients.  CMI Media Group has been recognized as a leader in DE&I, talent retention and employee development as well as one of the industry's best places to work. To apply for a position within our teams visit https://www.cmimediagroup.com/careers

Press contact:Carly Kuper610 731 5409ckuper@cmimediagroup.com

SOURCE CMI Media Group

SOURCE: CMI Media Group

COMTEX_462895620/2197/2025-02-18T08:25:00