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Aurora Cannabis Expands Innovative Recreational Product Portfolio
"As one of the largest Canadian cannabis companies, we take great care in listening to our consumers and responding with a portfolio of products that deliver on what cannabis consumers are seeking â?? flavour and intensity," said Geoff Hoover, Senior Vice President, Consumer at Aurora. "Backed by world class capability in science and superior cultivation, we're proud to expand our cannabis offering for the adult consumer that is on the lookout for brands they can trust time and again â?? which is exactly what we strive for at Aurora."
Aurora boasts a leading portfolio of brands that Canadians know and love, including Greybeard, San Rafael '71 and Tasty's. Following Tasty's inaugural year in the Canadian adult market, the brand leaned into valuable consumer insights to develop. The new offerings reinforce Tasty's commitment to quality, creativity, and an unforgettable cannabis experience.
The latest products available across Canada include the following:
Aurora's industry-leading portfolio of cannabis products are made available nationwide for cannabis retailers to offer
About Aurora Cannabis Inc.
Aurora is opening the world to cannabis, serving both the medical and consumer markets across Canada, Europe, Australia and South America. Headquartered in Edmonton, Alberta, Aurora is a pioneer in global cannabis, dedicated to helping people improve their lives. The Company's adult-use brand portfolio includes Drift, San Rafael '71, Daily Special, Tasty's, Being and Greybeard. Medical cannabis brands include MedReleaf, CanniMed, Aurora and Whistler Medical Marijuana Co., as well as international brands, Pedanios, Bidiol, IndiMed and CraftPlant. Aurora also has a controlling interest in Bevo Farms Ltd., North America's leading supplier of propagated agricultural plants. Driven by science and innovation, and with a focus on high-quality cannabis products, Aurora's brands continue to break through as industry leaders in the medical, wellness and adult recreational markets wherever they are launched. Learn more at www.auroramj.com and follow us on X and LinkedIn.
Aurora's common shares trade on the NASDAQ and TSX under the symbol "ACB".
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SOURCE Aurora Cannabis Inc.
SOURCE: Aurora Cannabis Inc.
For Media: Michelle Lefler | VP, Communications & PR | media@auroramj.com; For Investors: ICR, Inc. | aurora@icrinc.com
COMTEX_459995887/2197/2024-11-20T07:30:00