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AT&T Files Lawsuit Against NAD to Defend Its Right to Make Truthful Claims About Competitors

DALLAS, Oct. 30, 2025 (CNW Group via COMTEX) --
Key Takeaways:

AT&T has filed a complaint for declaratory relief against the NAD in response to its demands to remove our advertising and other messaging that centers around one simple fact: NAD has asked T-Mobile to correct their advertising at least 16 times over the last four years â?? more than anyone else in our industry.

The new campaign â?? "Ain't Our First Rodeo" - underscores a simple truth: Trust is earned through action. The ad highlights the remarkable frequency with which T-Mobile advertising has been challenged in recent years, and we take this action today to help ensure customers hear the truth.

"Some companies mislead customers; others stand up for them," said Jeff McElfresh, chief operating officer, AT&T. "We think all consumers deserve to hear the truth, even if it makes T-Mobile uncomfortable."

VIEW AD

Backed by industry-leading investments in Fiber and 5G wireless networks and expert-built infrastructure, AT&T is the first and only carrier that covers both our wireless and fiber networks with the AT&T Guarantee. More Coverage. More Reliability & More Accountability.

Our complaint lays out the details of T-Mobile's track record. You can read it here.

About AT&T

We help more than 100 million U.S. families, friends and neighbors, plus nearly 2.5 million businesses, connect to greater possibility. From the first phone call 140+ years ago to our 5G wireless and multi-gig internet offerings today, we @ATT innovate to improve lives. For more information about AT&T Inc. (NYSE:T), please visit us at about.att.com. Investors can learn more at investors.att.com.

SOURCE AT&T

SOURCE: AT&T

For more information, contact: AT&T Corporate Communications, Email: genmedia@att.com
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COMTEX_469914099/2197/2025-10-30T12:21:00

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