When it comes to saving for retirement Canadians are holding strong. New data shows people are taking a measured response when faced with market volatility. Sun Life's 2025 Designed for Savings report paints a clear picture on how Canadians are adjusting their investment strategies instead of abandoning their retirement savings.

The benchmark report uses data from 1.5 million Sun Life group retirement plan members to identify workplace savings trends in Canada. The report shows the consistency and resiliency of workplace plans and members:

"The 'buy Canadian' sentiment that gained popularity earlier this year may also be having an impact on how people are investing their money. While some are adjusting their finances, it's encouraging to see that they aren't reactively pulling their money out of the market," said Dave Jones, Senior Vice-President, Group Retirement Services, Sun Life. "Some Clients are shifting their assets from U.S. equities into more conservative options. They're engaged and taking their financial future seriously while navigating through turbulence."

While more Canadians are adjusting their investment patterns and staying the course, workplace savings plan members are also retiring, on average, two years earlier than the average Canadian.1 By leveraging what's available through workplace savings plans, Canadians can continue to build wealth and lifetime financial security. While saving for retirement can look different for everyone, there are a few simple ways Canadians can work to secure their financial future:

"In times of change and uncertainty, having a trusted partner who understands your unique goals and needs is paramount," said Rowena Chan, President, Sun Life Financial Distributors (Canada) Inc. and Senior Vice-President, Retail Advice & Solutions. "Life is full of big moments, and Sun Life takes a holistic approach in our commitment to helping Clients achieve lifetime financial security. The peace of mind that a Client's future is protected for generations to come is priceless."

Read the 2025 Designed for Savings Report to learn more about workplace savings and income trends in Canada.

About Sun Life

Sun Life is a leading international financial services organization providing asset management, wealth, insurance and health solutions to individual and institutional Clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of March 31, 2025, Sun Life had total assets under management of $1.55 trillion. For more information, please visit www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

Note to editors: All figures in Canadian dollars

To contact Sun Life media relations, please email Media.Relations@sunlife.com

SOURCE Sun Life Financial Inc.

SOURCE: Sun Life Financial Inc.

SOURCE: Sun Life Financial Canada

COMTEX_467100208/2197/2025-07-08T08:00:00