Chipotle Mexican Grill (NYSE: CMG) announced today a "Wear Your Hockey Jersey" program that will offer a BUY-ONE-GET-ONE (BOGO) deal on entrees to in-restaurant diners who don a hockey jersey on Monday, April 22 after 3:00pm local time. The promotion is valid at all participating Chipotle restaurants in the U.S. and Canada.

"As a brand that appreciates the unmatched passion of the hockey community, we take great pride in fueling the sport's spirited fans and top athletes with our real food," said Chris Brandt, Chief Brand Officer at Chipotle.

In November of 2021, Chipotle announced its multi-year North American partnership to become the official Mexican-themed quick service and fast-casual restaurant of the NHL. Chipotle's partnership with the NHL is the brand's largest sports sponsorship to date. The Chipotle logo will be featured on the ice for every game during the Stanley CupÂR Playoffs throughout the partnership.

For over five years, Chipotle has also been the title sponsor of the Chipotle USA Hockey Youth National Championships and supported men's and women's U.S. National Teams, including the National Junior Team which features the Chipotle logo on their uniforms and helmets in international competition. This year, Chipotle gave the entire U.S. National Junior Team roster and support staff free burritos for a year to celebrate their massive victory over Sweden in the World Junior gold medal game: https://twitter.com/ChipotleTweets/status/1743383297286131935. 

The BUY-ONE-GET-ONE (BOGO) promotion is limited to five free menu items per check and is subject to availability. Each free item requires purchase of an entrée item of equal or greater value and may be collected only by the jersey-wearing customer. Valid only on April 22, 2024, after 3:00pm local time. Redeemable in-restaurant only, at participating U.S. and Canada Chipotle locations; not valid for catering, mobile, online or delivery orders. Kids' meals do not count as an entrée purchase. Purchased entrées are eligible for Chipotle Rewards points; the promotion may not otherwise be combined with other coupons, promotions, or special offers. Additional restrictions may apply; void where prohibited. The NHL is not a sponsor of this offer.

NHL, the NHL Shield and the word mark and image of the Stanley Cup are registered trademarks, and the Stanley Cup Playoffs logo is a trademark of the National Hockey League. ©NHL 2024. All Rights Reserved.

About ChipotleChipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle had over 3,400 restaurants as of December 31, 2023, in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. Chipotle is ranked on the Fortune 500 and is recognized on Fortune's Most Admired Companies 2024 list and Time Magazine's Most Influential Companies. With over 115,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit WWW.CHIPOTLE.COM. 

 

SOURCE Chipotle Mexican Grill

SOURCE: Chipotle Mexican Grill

Erin Wolford, (949) 524-4035, MediaRelations@chipotle.com

COMTEX_450970977/2197/2024-04-17T08:08:00